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Dr. Marten Brand Analysis
V. Grace Kays
Project Brief: Identify a brand with an iconic form language and aesthetic. Analyze what makes the brand so recognizable and use those factors to design a product outside of the brand's existing product lineup.
Brand Analysis Image Board
Images from Pineapple Supply Co., Lucas Pezeta, Luca Nardone, Pixabay, Lilartsy, Kyleigh Beth, and Dr. Marten's official website.
Preliminary Sketches for Water Bottles
Preliminary Thumbnail Sketches for Cameras
Second Round of Sketches for Cameras
Third Round of Sketches for Cameras
Preliminary Sketches for Wallets
Second Round of Sketches for Wallets
Third Round of Sketches for Wallets
Final Render
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